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    The Magazines Handbook (Media Practice)

    Posted By: insetes
    The Magazines Handbook (Media Practice)

    The Magazines Handbook (Media Practice) By Jenny McKay
    2000 | 288 Pages | ISBN: 0415170346 | PDF | 2 MB


    The Magazines Handbook is a comprehensive introduction to the magazine industry. It traces the development of magazine publishing and explores the business of magazines and the role of the magazine journalist. Using examples from consumer magazines, trade journals, periodicals and specialist publications, Jenny McKay discusses the key jobs in the industry from sub-editor to fashion assistant and journalist through to publisher.