The Handbook of Language and Globalization

The Handbook of Language and Globalization brings together important new studies of language and discourse in the global era, consolidating a vibrant new field of sociolinguistic research.The first volume to assemble leading scholarship in this rapidly developing field Features new contributions from 36 internationally-known scholars, bringing together key research in the field and establishing a benchmark for future research Comprehensive coverage is divided into four sections: global multilingualism, world languages and language systems; global discourse in key domains and genres; language, values and markets under globalization; and language, distance and identities Covers an impressive breadth of topics including tourism, language teaching, social networking, terrorism, and religion, among many others Winner of the British Association for Applied Linguistics book prize 2011Content: Chapter 1 Globalization, Global English, and World English(es): Myths and Facts (pages 29–55): Salikoko S. MufweneChapter 2 Language Systems (pages 56–76): Abram De SwaanChapter 3 The Global Politics of Language: Markets, Maintenance, Marginalization, or Murder? (pages 77–100): Tove Skutnabb?Kangas and Robert PhillipsonChapter 4 World Languages: Trends and Futures (pages 101–122): Ulrich AmmonChapter 5 Language Policy and Globalization (pages 123–141): Thomas RicentoChapter 6 Panlingual Globalization (pages 142–161): Jonathan PoolChapter 7 The Spread of Global Spanish: From Cervantes to reggaeton (pages 162–181): Clare Mar?MolineroChapter 8 New National Languages in Eastern Europe (pages 182–200): Brigitta BuschChapter 9 Localizing the Global on the Participatory Web (pages 201–231): Jannis AndroutsopoulosChapter 10 Globalizing the Local: The Case of an Egyptian Superhero Comic (pages 232–254): Theo van Leeuwen and Usama SuleimanChapter 11 Language and the Globalizing Habitus of Tourism: Toward A Sociolinguistics of Fleeting Relationships (pages 255–286): Adam Jaworski and Crispin ThurlowChapter 12 Globalization and Language Teaching (pages 287–304): David BlockChapter 13 Discursive Constructions of Global War and Terror (pages 305–322): Adam HodgesChapter 14 Has God Gone Global? Religion, Language, and Globalization (pages 323–345): Annabelle MooneyChapter 15 Language as Resource in the Globalized New Economy (pages 347–365): Monica HellerChapter 16 Language and Movement in Space (pages 366–385): Jan Blommaert and Jie DongChapter 17 Indexing the Local (pages 386–405): Barbara JohnstoneChapter 18 Ecolinguistics and Globalization (pages 406–425): Arran StibbeChapter 19 The Chinese Discourse of Human Rights and Glocalization (pages 426–446): Shi?XuChapter 20 Meanings of ‘Globalization’: East and West (pages 447–474): Peter GarrettChapter 21 Languages and Global Marketing (pages 475–492): Helen Kelly?HolmesChapter 22 Shadows of Discourse: Intercultural Communication in Global Contexts (pages 493–519): Claire Kramsch and Elizabeth BonerChapter 23 Unraveling Post?Colonial Identity through Language (pages 520–539): Rakesh M. BhattChapter 24 At the Intersection of Gender, Language, and Transnationalism (pages 540–554): Ingrid Piller and Kimie TakahashiChapter 25 Globalization and Gay Language (pages 555–574): William L. LeapChapter 26 Metroethnicities and Metrolanguages (pages 575–591): John C. MaherChapter 27 Popular Cultures, Popular Languages, and Global Identities (pages 592–607): Alastair PennycookChapter 28 Global Representations of Distant Suffering (pages 608–624): Lilie ChouliarakiChapter 29 Global Media and the Regime of Lifestyle (pages 625–643): David Machin and Theo van Leeuwen