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    Structured Creativity: Formulating an Innovation Strategy

    Posted By: insetes
    Structured Creativity: Formulating an Innovation Strategy

    Structured Creativity: Formulating an Innovation Strategy By Tim Sauber
    2006 | 242 Pages | ISBN: 1403991502 | PDF | 10 MB


    Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops an architecture that enables companies to understand their innovation system and encourage creativity at a strategic level. It provides concrete, structured ideas for fostering technology and business innovations, while also allowing organizational innovations; creativity, efficiency and effectiveness need not be contradictory requirements.