![Creating Value [Repost]](https://pixhost.icu/avaxhome/36/59/003b5936_medium.jpeg)
Creating Value [Repost]
![Creating Value [Repost]](https://pixhost.icu/avaxhome/36/59/003b5936.jpeg)
Creating Value: The Theory and Practice of Marketing Semiotics Research by Laura R. Oswald
English | 22 Jan. 2015 | ISBN: 0199657262 | 208 Pages | PDF | 3 MB
English | 22 Jan. 2015 | ISBN: 0199657262 | 208 Pages | PDF | 3 MB
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves.