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    3. Excellent in Innovation Management

    Excellent in Innovation Management

    Posted By: tot167
    Date: 26 Apr 2011 15:39:49
    Excellent in Innovation Management

    Markus Sattler, "Excellent in Innovation Management"
    Ga ler | 2010 | ISBN: 3834926213 | 213 pages | PDF | 1,6 MB

    Innovation management is commonly understood as a central system and function of a firm's ability to keep up with developments in the market. Markus Sattler reviews the predictors of successful innovation management on firm level with a meta-analytic approach. His findings suggest that the role of knowledge management and an environment of learning are important success factors on which managers can have a substantial effect. Furthermore a clear managerial commitment to innovations and a sophisticated innovation process are further central predictors of a successful innovation management.


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