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  3. Coordinating Internet Sales with Other Channels: A Performance Measurement Model (Repost)

Coordinating Internet Sales with Other Channels: A Performance Measurement Model (Repost)

Posted By: step778
Date: 28 May 2018 10:08:11
Coordinating Internet Sales with Other Channels: A Performance Measurement Model (Repost)

Andreas Pinterits, "Coordinating Internet Sales with Other Channels: A Performance Measurement Model"
2009 | pages: 205 | ISBN: 3834908452 | PDF | 2,0 mb

Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.

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