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    3. Marketing Management by Philip Kotler

    Marketing Management by Philip Kotler

    Posted By: Free butterfly
    Date: 20 Oct 2015 12:30:45
    Marketing Management by Philip Kotler

    Marketing Management by Philip Kotler
    English | 9 Apr. 2009 | ISBN: 0273718568 | 928 Pages | PDF | 39 MB

    The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.

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