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    3. Principles of Marketing by Philip Kotler

    Principles of Marketing by Philip Kotler

    Posted By: Free butterfly
    Date: 18 Oct 2015 11:43:48
    Principles of Marketing by Philip Kotler

    Principles of Marketing by Philip Kotler
    English | 21 Mar. 2013 | ISBN: 0273786997 | 716 Pages | PDF | 39 MB

    Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

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