Neuro-Advertising
Neuro-Advertising: Brain-friendly advertising for more success in your market
English | 2022 | ISBN: 3658386320 | 327 Pages | PDF EPUB (True) | 12 MB
English | 2022 | ISBN: 3658386320 | 327 Pages | PDF EPUB (True) | 12 MB
Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase the impact of your advertising. It is based on the "Subconscious Decision Marketing Index" (SDMI). This neuroscientific method represents a new marketing tool that can be used to measure the subconscious impact of advertising. These include: