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    3. Nudging in Management Accounting: Assessment of the Relevance of Nudging in the Corporate Context (Repost)

    Nudging in Management Accounting: Assessment of the Relevance of Nudging in the Corporate Context (Repost)

    Posted By: AvaxGenius
    Date: 27 Dec 2019 06:18:55
    Nudging in Management Accounting: Assessment of the Relevance of Nudging in the Corporate Context (Repost)

    Nudging in Management Accounting: Assessment of the Relevance of Nudging in the Corporate Context by Susanne Rauscher
    English | PDF | 2019 | 134 Pages | ISBN : 3658280166 | 11.78 MB

    Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work.
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