The Instigatory Theory of NGO Communication: Strategic Communication in Civil Society Organizations
Evandro Oliveira, "The Instigatory Theory of NGO Communication: Strategic Communication in Civil Society Organizations "
English | ISBN: 3658268573 | 2019 | 287 pages | PDF | 6 MB
English | ISBN: 3658268573 | 2019 | 287 pages | PDF | 6 MB
By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.