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    E-Commerce Strategy

    Posted By: bookwyrm
    Date: 14 Nov 2014 08:27:17
    E-Commerce Strategy

    E-Commerce Strategy By Zheng Qin, Yang Chang, search results
    2014 | 360 Pages | ISBN: 3642394132 | PDF | 5 MB


    E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers.


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