Tags
Language
Tags
<<
June 2025
Su Mo Tu We Th Fr Sa
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 1 2 3 4 5
    Attention❗ To save your time, in order to download anything on this site, you must be registered 👉 HERE. If you do not have a registration yet, it is better to do it right away. ✌

    ( • )( • ) ( ͡⚆ ͜ʖ ͡⚆ ) (‿ˠ‿)
    SpicyMags.xyz
    1. Home
    2. eBooks & eLearning
    3. Advertising and New Media 1st Edition

    Advertising and New Media 1st Edition

    Posted By: alt_f4
    Date: 28 Aug 2015 20:11:27
    Advertising and New Media 1st Edition

    Advertising and New Media by Christina Spurgeon
    English | Dec. 16, 2007 | ISBN: 0415430348, 0415430356 | 142 Pages | PDF | 1 MB

    This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China.
    Features include:
    evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.

    -= My Blog! =-
    Download NitroFlare
    UPWARDS