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    3. Blue Ocean Strategy [Repost]

    Blue Ocean Strategy [Repost]

    Posted By: Free butterfly
    Date: 27 Jan 2016 10:16:18
    Blue Ocean Strategy [Repost]

    Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim
    English | 1 Jan. 2005 | ISBN: 1591396190 | 257 Pages | PDF | 1 MB

    Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth.

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