Start-up: A Practical Guide to Starting and Running a New Business
Start-up: A Practical Guide to Starting and Running a New Business By Tom Harris
Publisher: Spri,.,nger 2006 | 173 Pages | ISBN: 3540329811 | PDF | 2 MB
Publisher: Spri,.,nger 2006 | 173 Pages | ISBN: 3540329811 | PDF | 2 MB
This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
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