ValueSpace: Winning the Battle for Market Leadership (repost)
ValueSpace: Winning the Battle for Market Leadership by Banwari Mittal
English | May 11, 2001 | ISBN: 0071375279 | 265 Pages | PDF | 5 MB
English | May 11, 2001 | ISBN: 0071375279 | 265 Pages | PDF | 5 MB
In the tradition of the bestselling "The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N. Sheth describe a dynamic new value-based approach to achieving market dominance they call ValueSpace–the space that great companies create to deliver their customers the greatest value. Based on the findings of an in-depth study for the prestigious Marketing Science Institute of the top 10 companies on Fortune's Most Admired Companies list, Mittal and Sheth show that value is the "missing link" in achieving enduring customer loyalty, and that the three main components of customer value are performance, price, and service.