Leading Pharmaceutical Innovation: How to Win the Life Science Race (repost)
Leading Pharmaceutical Innovation: How to Win the Life Science Race 3rd Edition, Kindle Edition
by Oliver Gassmann
English | 2018 | ISBN: 3319668323 | 189 Pages | PDF | 4 MB
by Oliver Gassmann
English | 2018 | ISBN: 3319668323 | 189 Pages | PDF | 4 MB
This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management methods in the drug development pipeline; new technologies as enablers for cutting-edge R&D; and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D.