Tags
Language
Tags
March 2024
Su Mo Tu We Th Fr Sa
25 26 27 28 29 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31 1 2 3 4 5 6

Advances in National Brand and Private Label Marketing

Posted By: hill0
Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López
English | 23 Jun. 2017 | ISBN: 3319597000 | 224 Pages | EPUB | 1.04 MB

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.