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Advances in National Brand and Private Label Marketing

Posted By: hill0
Date: 4 Nov 2017 07:21:03
Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López
English | 23 Jun. 2017 | ISBN: 3319597000 | 224 Pages | EPUB | 1.04 MB

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.

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