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    3. Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty [Repost]

    Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty [Repost]

    Posted By: hill0
    Date: 28 Jul 2018 12:57:02
    Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty [Repost]

    Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty by Mike Rosenberg
    English | 7 Jun. 2017 | ISBN: 3319520202 | 223 Pages | PDF | 3.73 MB

    This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry.
    Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years’ time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content? While more and more content is being published, fewer and fewer businesses are finding a way to do so profitably and sustainably.
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