Multinational Management: A Casebook on Asia's Global Market Leaders

Introduction.- China : Building a Global Imperium on Information and E-Commerce.- Geely : A Smart Automotive Company and Volvo Owner.- Haier : How One of China's First Global Brands Keeps Expanding.- Huawei : A Telecom Giant on the Rise to a World Brand.- Lenovo : Strengthening its Strong Position in the Western Market Through Innovation.- Tencent : Rapidly Expanding Through Micro-Innovation and Strategic Partnerships.- India: Dr. Reddy's : Conquering the World With Affordable Medicine for the Masses.- Infosys : Exporting India's IT Revolution to the World.- Japan: Panasonic : The Constant Change and Remarkable Reinvention of a World Brand.- Rakuten : Entering the Global Market Through an Innovative Business-to-Business-to-Consumer Strategy.- Uniqlo : Capturing the Global Market With Affordable and Timeless Designs.- South Korea: Lotte : Fast Global Market Entries Through Acquisition.- Vietnam: Vinamilk : Partnering up to Expand on the World Market.- Underlying Strategies and Success Factors of Emerging Asian Multinationals: Corporate Entrepreneurship and Triple Helix.- Asian Human Resource Management and Intercultural Competence.- Branding Trends in Asian Markets.- Conclusions Why and how Asian Businesses Will Conquer the World.