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  3. National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014

National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014

Posted By: roxul
Date: 14 Oct 2019 16:52:45
National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014

Juan Carlos Gázquez-Abad, "National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 "
English | ISBN: 3319071939 | 2014 | 204 pages | EPUB, PDF | 2 MB + 3 MB

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers` assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers` brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
UPWARDS