The Google Model: Managing Continuous Innovation in a Rapidly Changing World (repost)
The Google Model: Managing Continuous Innovation in a Rapidly Changing World (Management for Professionals) by Annika Steiber
English | 2014 | ISBN-10: 3319042076, 331935356X | 140 pages | PDF | 1,3 MB
English | 2014 | ISBN-10: 3319042076, 331935356X | 140 pages | PDF | 1,3 MB
This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies.
The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.