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    3. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig [Repost]

    Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig [Repost]

    Posted By: Free butterfly
    Date: 20 Nov 2014 18:07:58
    Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig [Repost]

    Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig
    Kogan Page Business Books | May 2003 | English | ISBN: 0749439270 | 321 pages | PDF | 1 MB

    ""This book is a lot of fun … Haig wants to educate as well as to entertain, and at this he succeeds. … Anyone with a professional interest or involvement in brand management should read this book."" – Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing

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