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    3. Marketing Libraries in a Web 2.0 World

    Marketing Libraries in a Web 2.0 World

    Posted By: lout
    Date: 2 Mar 2012 16:18:33
    Marketing Libraries in a Web 2.0 World

    Marketing Libraries in a Web 2.0 World By Dinesh Gupta, Rejean Savard
    Publisher: De Gr[uyte]r 2011 | 170 Pages | ISBN: 3110263319 | PDF | 2 MB


    Marketing the 21st century library and information organization to its customers using Web 2.0 tools is a hot topic. These proceedings of a conference held in Stockholm, August 2010, focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information setups. The papers included (in English and French) explore and discuss: General concepts of Web 2.0 and marketing of library and information organizations; how libraries are adopting Web 2.0 marketing strategies; marketing libraries to clients using Web 2.0 tools; international trends and Interesting cases of marketing through Web 2.0 tools.
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