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    3. B2B Brand Management (2nd Edition)

    B2B Brand Management (2nd Edition)

    Posted By: hill0
    Date: 18 Sep 2025 13:42:10
    B2B Brand Management (2nd Edition)

    B2B Brand Management:
    Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence
    English | 2025 | ISBN: 3031946642 | 401 Pages | PDF EPUB (True) | 88 MB

    As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of renowned consumer goods like Coca-Cola, McDonald's, and Mercedes-Benz, it's time for more industrial companies to systematically enhance their brand management strategies.
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