In One Word
In One Word: The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results
English | 2025 | ISBN: 3031882016 | 370 Pages | PDF EPUB (True) | 16 MB
English | 2025 | ISBN: 3031882016 | 370 Pages | PDF EPUB (True) | 16 MB
"In One Word" analyzes and discusses the underlying dynamics, as well as the unique technique and methodology of defining a brand’s value proposition in just one word. This book offers deep insights to marketers and communication professionals, helping them to better understand what it takes to build successful brands. Many of today’s power brands are succeeding in defining what they stand for in a single word. When executed properly, a one-word brand positioning is unleashing powerful synergies in the brand-building and management process by aligning everyone involved in the same strategic direction.