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    Rethinking Retail

    Posted By: hill0
    Rethinking Retail

    Rethinking Retail: A Marketer’s Guide to Decoding Consumer Preference through Data Analytics
    English | 2025 | ISBN: 3031863453 | 210 Pages | PDF EPUB (True) | 8 MB

    Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two decades, this book takes a close look at changes in consumers’ shopping preferences, behaviors, and influences.