Qualitative Research Methods In Business
Qualitative Research Methods In Business: Techniques for Data Collection and Analysis
English | 2024 | ISBN: 3031503228 | 230 Pages | PDF EPUB (True) | 5 MB
English | 2024 | ISBN: 3031503228 | 230 Pages | PDF EPUB (True) | 5 MB
The challenges of developing research and generating scientific knowledge in environments that involve subjective aspects related to employees, customers, managers, leaders, inspectors, auditors, among other stakeholders in the business environment, can be overwhelming for students that are new to this type of inquiry. This textbook presents an integrated view of qualitative research strategies with data collection and analysis techniques.