Sensory Marketing in Retail
Sensory Marketing in Retail: An Introduction to the Multisensory Nature of Retail Stores
English | 2023 | ISBN: 3031475143 | 366 Pages | PDF EPUB (True) | 7 MB
English | 2023 | ISBN: 3031475143 | 366 Pages | PDF EPUB (True) | 7 MB
Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although it sounds like an attractive way to “nudge” customers, it is a highly demanding practice that also involves risks and ethical concerns.