Misleading Marketing Communication
Misleading Marketing Communication:
Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour
English | 2022 | ISBN: 3031112059 | 170 Pages | PDF EPUB (True) | 8 MB
Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour
English | 2022 | ISBN: 3031112059 | 170 Pages | PDF EPUB (True) | 8 MB
Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues.