Integrated Business Models in the Digital Age
Integrated Business Models in the Digital Age: Principles and Practices of Technology Empowered Strategies
English | 2022 | ISBN: 3030978761 | 574 Pages | PDF True | 8 MB
English | 2022 | ISBN: 3030978761 | 574 Pages | PDF True | 8 MB
Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research.