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    Commodity Marketing: Strategies, Concepts, and Cases (Management for Professionals)

    Posted By: yoyoloit
    Date: 24 Apr 2022 06:28:55
    Commodity Marketing: Strategies, Concepts, and Cases (Management for Professionals)

    Commodity Marketing
    by Margit Enke, Anja Geigenmüller, Alexander Leischnig
    English | 2022 | ISBN: ‎ 3030906566 | 421 pages | True PDF EPUB | 28.69 MB

    Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
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