Tourism Entrepreneurship in Portugal and Spain
Tourism Entrepreneurship in Portugal and Spain: Competitive Landscapes and Innovative Business Models
English | 2022 | ISBN: 303089231X | 287 Pages | PDF | 5 MB
English | 2022 | ISBN: 303089231X | 287 Pages | PDF | 5 MB
This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.