Green Marketing and Management in Emerging Markets
Green Marketing and Management in Emerging Markets:
The Crucial Role of People Management in Successful Implementation
English | 2021 | ISBN: 3030730069 | 253 Pages | PDF EPUB | 3 MB
The Crucial Role of People Management in Successful Implementation
English | 2021 | ISBN: 3030730069 | 253 Pages | PDF EPUB | 3 MB
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing.
If You Find Any Dead LInk, Send Me PVT MSG
Support My Blog Thanks & Enjoy!
Support My Blog Thanks & Enjoy!