Digital Business and Electronic Commerce
Digital Business and Electronic Commerce: Strategy, Business Models and Technology
by Bernd W. Wirtz
English | 2021 | ISBN: 3030634817 | 762 Pages | PDF EPUB | 163 MB
by Bernd W. Wirtz
English | 2021 | ISBN: 3030634817 | 762 Pages | PDF EPUB | 163 MB
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors.