Digital Transformation in the Cultural Heritage Sector
Digital Transformation in the Cultural Heritage Sector:
Challenges to Marketing in the New Digital Era (Contributions to Management Science)
by Tiziana Russo Spena
English | 2021 | ISBN: 3030633756 | 226 Pages | PDF EPUB | 6 MB
Challenges to Marketing in the New Digital Era (Contributions to Management Science)
by Tiziana Russo Spena
English | 2021 | ISBN: 3030633756 | 226 Pages | PDF EPUB | 6 MB
This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach.