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    Advances in Digital Marketing and eCommerce: First International Conference, 2020

    Posted By: roxul
    Date: 6 May 2020 20:11:00
    Advances in Digital Marketing and eCommerce: First International Conference, 2020

    Francisco J. Martínez-López, "Advances in Digital Marketing and eCommerce: First International Conference, 2020 "
    English | ISBN: 3030475948 | 2020 | 229 pages | EPUB, PDF | 8 MB + 9 MB

    This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
    UPWARDS