Transforming Organizations: Narrative and Story-Based Approaches
Jacques Chlopczyk, "Transforming Organizations: Narrative and Story-Based Approaches "
English | ISBN: 3030178501 | 2019 | 301 pages | EPUB, PDF | 25 MB + 6 MB
English | ISBN: 3030178501 | 2019 | 301 pages | EPUB, PDF | 25 MB + 6 MB
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.
Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.