Idea Generation (Basics Graphic Design 03)
Idea Generation (Basics Graphic Design 03) By Neil Leonard, Gavin Ambrose
2012 | 200 Pages | ISBN: 2940411816 | PDF | 41 MB
2012 | 200 Pages | ISBN: 2940411816 | PDF | 41 MB
Good design begins with good ideas, generated in response to a given design brief. Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as the many levels of idea generation, from the macro to the micro; from brain storming to more focused, selective and strategic systems.