Obsessed: Decode the data landscape. Reboot your sales and marketing
Obsessed: Decode the data landscape. Reboot your sales and marketing. Prepare for the era of AI
English | 2019 | ISBN: 2874035599 | 312 Pages | PDF | 10 MB
English | 2019 | ISBN: 2874035599 | 312 Pages | PDF | 10 MB
In the age of AI wired consumers with irrationally high demands, we need to be obsessed with creating smooth, differentiated, relevant, exciting customer experiences and frictionless customer services. Any of those interactions should be driven by customer data - the pulse of every customer’s unique heartbeat, and an organisation that has adopted new methodologies, processes, and technology platforms.