The Difference Engine: An Articulate Marketing Guide

Every successful business has a Difference Engine.
With this strategic step-by-step guide, you too will differentiate your brand and accelerate your marketing machine.
This book is ideal reading for marketing and business leaders who:

• Have a lot of decisions to make very quickly
• Want to verify their marketing direction as “good sense”
• Need top-tier brand strategies to launch the next growth phase

Inside, you'll find hundreds of insights and a checklist of 48 actionable steps over eight chapters. Much like the original Difference Engine, the complex computing machine originated by Charles Babbage and Ada Lovelace, this book is comprised of components that interlock and impact one another - all vital parts of the system.

'Marketing is a machine. Everything is connected to everything else. You have to be willing to face the complex challenges that come with raising your head above the parapet of mediocrity.'
Articulate Marketing is a multi-award-winning digital marketing agency and B Corp based in the UK and founded by Matthew Stibbe. The company specialises in brand strategy, signature websites, expert copywriting and HubSpot consultancy for B2B technology clients.
As part of our mission, we decided to pool our resources and write this book, with our in-house Marketing Manager, Madeleine Leslie, at the helm alongside Editor in Chief, Clare Dodd. It represents decades of marketing know-how, conveyed with our customary flair.
©️ Articulate Marketing