Surfing the Global Tide: Automotive Giants and How to Survive Them By Michael Wynn-Williams
2009 | 270 Pages | ISBN: 0230579248 | PDF | 2 MB
2009 | 270 Pages | ISBN: 0230579248 | PDF | 2 MB
Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.