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    3. Beyond Hofstede: Culture Frameworks for Global Marketing and Management

    Beyond Hofstede: Culture Frameworks for Global Marketing and Management

    Posted By: insetes
    Date: 3 Mar 2020 14:11:42
    Beyond Hofstede: Culture Frameworks for Global Marketing and Management

    Beyond Hofstede: Culture Frameworks for Global Marketing and Management By Cheryl Nakata
    2009 | 256 Pages | ISBN: 023020239X | PDF | 2 MB


    Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
    UPWARDS