Direct Sales and Direct Faith in Latin America (Contemporary Anthropology of Religion) By Peter S. Cahn
2011 | 206 Pages | ISBN: 0230112498 | PDF | 4 MB
2011 | 206 Pages | ISBN: 0230112498 | PDF | 4 MB
Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Cahn demonstrates that the quasi-religious commission of self-empowerment--more than any economic commission--accounts for the explosive growth of commission-based sales in the developing world.