[2022] Business Writing Mastery: Copywriting, Reports & More

Be able to use business writing to write effective reports, proposals & more. Build your writing & communication skills!

What you'll learn
Be able to write with impact
Be able to make your writing look trustworthy and pro-grade
Be able to organize your ideas in an outline
Be able to research any topic and cite the research you've found
Learn why boolean searches are like digital lightsabers for a business writer
Be able to write effective headlines
Be able to proofread and format your pieces
Be able to maximize the use of Google Documents' more advanced features
Be able to write a sales proposal, data report, online article, proposal, and promotional video script step-by-step
Requirements
No prerequisites! Bring your ideas and energy.
Description
Welcome to the brand new business writing course from Eazl and bestselling online instructor, Davis Jones!  Version 1.4 is Fresh as of April 2022!Be able to communicate your ideas, impress your clients, and persuade your colleagues!"After taking this course you'll be able to deliver information unambiguously, foster better working relationships, and achieve many professional goals at a faster pace." -Carlos P."The messages come alive with the animations" -Enoch A.Whether you are writing an email to a colleague or a proposal for a client, you need to be able to communicate clearly. Employers need employees with strong written communication skills and, in a world where a majority of interactions happen online, your writing skills are often your main points of contact with other professionals. The skills you will learn in this course are both scarce and in-demand.Do you want to make sure that your ideas are not lost because of poor writing quality? Do you need to speak on behalf of an organization and make sure you keep your readers’ trust? Do you need to convert potential clients into paying clients? Are you hoping to be a manager one day? If so, you need do you know how to organize your ideas and write about them effectively.In this course, you’ll learn how to write:ProposalsData ReportsSales or Marketing CopyProduct and Service DescriptionsStrategic RecommendationsEvent DescriptionsAnnouncementsPress ReleasesResearch PapersEssays and Academic PapersPromotional Video ScriptsWhite PapersArguments and Position Papers…and more.Write Like a ProYou need to know how to communicate effectively and efficiently. After taking this course and applying what you’ve learned, you’ll be able to reduce the amount of time that it takes you to write high-quality, impactful content by 50 to 90%.Something that used to take you a week to write will now take you two hours.Something that used to take you two hours to write will now take you 20 minutes.Next time someone important asks you to send them something in writing, you won’t have to worry about it–you’ll know how to get it done quickly and skillfully.Award-Winning Production Quality & Tons of Resources“I love the efficient presentation method.” Dario D.“I like how Eazl fits very important discussions into small chunks of video… I believe that this helps me absorb the information and stay more alert than a traditional, long tutorial video might.” – Robert B.In this course, you will learn how to:write impactful sentencesorganize your ideasback your ideas up with researchturn ideas into outlineswrite first drafts of your piecesformat your documents so they look great and send clear messagesproofread your writingYou’ll also learn business writing skills while using Google Docs, the cloud-based production software used by more than 4 million organizations around the world.Not only that, you will meet a group of experts–each of them with a unique professional background that involves writing–who will give you their tips and viewpoints on issues that you will face when you write for business purposes.Justin, an Eazl student, said he thought the interviews were “awesome” in his five star review of Eazl’s courseware.The whole learning experience in Business Writing: One Pattern, Infinite Applications is engineered for you to be able to successfully communicate at work and in the real world. This course will help you make progress on your career goals.Become an Eazl Scholar and Prove Your Skills to Employers and Clients (Optional)Completion certificates are losing their power in the marketplace as more and more online educators offer them but don’t require any demonstration of learning in exchange. In order for your continuing education efforts to be meaningful, you need to begin focusing more on exercising and proving your skills.If you choose to pursue scholarship through Eazl, you can optionally earn verifiable Skills Badges, which will enable you to prove your skills to employers and/or clients. You can learn more about this opportunity through links in the course.Smart Professional, Employers, and Non-Native English Speakers will Love this CourseLinkedIn recently used their massive amount of data to find the most in-demand soft skills in the world, and they found that persuasion and collaboration are 2 of the top 3 most in-demand skills. You’ll develop those skills and many other communication-related skills in this course.If you’re a student or someone who’s self-employed, you’ll love this course. For example, Maran B. said that, “As a student and stay-at-home mom looking to get back into the workforce after a few years, this course really helped me.“If you’re an employer, having one of your employees take this class is a great way to affordably skill up your team–Tesla, Apple, and the World Bank are just a few of the employers that already use Eazl Courseware.If you’re a non-native English speaker, you’ll love this course. For example, Sirin T. told said that, “as a German college student, I really suffer from not having enough hands on information to know about how companies actually work.” in his five star review of Eazl courseware.–––––––––––––––––––––––––––––––––––We always work to keep this course's content fresh for you. Here are a list of upgrades:Version 1.1 (Published on May 11, 2020)Added a new lecture centered around Google Docs formatting features. Thanks for helping us out with this, Saket!Version 1.2 (Published January 2021)Fixed multiple resources that were broken, added new links to replace them. Thanks for the feedback, Hans!Version 1.3 (Published November 2021)In this upgrade, we've added additional resources for writing for social media platforms (for example, for responding to reviews), for dealing with "writer's block", and for publishing business articles across the LinkedIn® social network.Version 1.4 (Published January 2022)In this upgrade, our team has generated professional-grade English language captions for the course. This will be a great addition for ESL learners!

Overview

Section 1: What Pattern Can Be Applied to Almost Any Business Writing Project?

Lecture 1 Business Writing: One Pattern, Infinite Applications (Course Trailer)

Lecture 2 What You’ll Be able to Write: Reports, Proposals, Sales Copy, and More

Lecture 3 Welcome to the Course. Can You Wield Achilles’ Spear?

Lecture 4 Access the Business Writing Study Guide, Outline Bank, and Special Resources

Lecture 5 Meet the Writers Who will Share their Tips with You in the Course

Section 2: Learn How to Write Proper Sentences that Make an Impact on Readers

Lecture 6 Ingredients You Can Use to Make Delicious Sentences

Lecture 7 Examples of the Four Kinds of Sentences

Lecture 8 The Big 4 in Punctuation: Commas, Hyphens, Dashes, and Quotes

Lecture 9 How to Use Apostrophes, Colons, Ellipses, Exclamation Points, and Parentheses

Lecture 10 SideBYSide: Proper Use of Dashes, Commas, and Quotes

Lecture 11 Clear and Moving: How to Choose Words that Make an Impact

Lecture 12 Voices from the Field: What is Quality Writing?

Lecture 13 Get Ready to Become an Architect (of Ideas)

Section 3: Written Architecture: How to Organize Your Ideas in an Outline

Lecture 14 What are the Impactful Business Writing Ingredients?

Lecture 15 How Your Message Becomes Sentences, Sections, and Paragraphs

Lecture 16 Let’s Visualize How to Use the Five-Paragraph Pattern Effectively

Lecture 17 Voices from the Field: How Do You Grab a Reader’s Attention?

Lecture 18 Access the Business Writing Outline Guides and Tools Bank

Lecture 19 Side By Side: How to Use the Outline Bank to Build an Outline

Lecture 20 Coming Up: The Closest Thing On the Internet to a Lightsaber

Section 4: How to Research Any Topic: Boolean Search Modifiers and Citations

Lecture 21 Did George Boole Create Our Information Age?

Lecture 22 How Boolean Searches are Real-life Lightsabers

Lecture 23 How to Use the BOSS Method to Qualify a Source

Lecture 24 Side By Side: How to Use Boolean Searches to Find High-quality Research Fast

Lecture 25 Side By Side: Four Methods for Reverse Engineering Peer-reviewed Research

Lecture 26 Learn How to Cite Sources in Business Writing in Minutes

Lecture 27 Side By Side: How to Use the Eazl Citation Creation Machine

Lecture 28 Voices from the Field: How Do You Perform Research Before Writing?

Lecture 29 Let’s Scale the Boolean Mountain

Section 5: How to Write Effective Topic Sentences and Well-structured Paragraphs

Lecture 30 Liftoff! Let’s Launch Your Outline into Orbit.

Lecture 31 How to Write Topic Sentences to Open Paragraphs

Lecture 32 How to Write Opening, Body, and Concluding Paragraphs

Lecture 33 Side By Side: Writing a Topic Sentence and Introductory Paragraph Step-by-Step

Lecture 34 Let’s Write a Paragraph Using Dictation/Voice Command Software

Lecture 35 Voices from the Field: What’s Your Writing Process Like?

Lecture 36 Your Writing is a Home–Build it with Quality Materials

Section 6: Make it Brilliant: How to Write Titles, Format, and Proofread Your Piece

Lecture 37 What did Mark Twain Say to Write Instead of the Word “Very”?

Lecture 38 How to Write Your Titles and Format Your Piece

Lecture 39 Copy Editing: Take These Three Steps to Upgrade Your Piece

Lecture 40 Voices from the Field: How Do You Use Formatting Tools When You Write?

Lecture 41 Side By Side: Let’s Revise Together Step-by-Step (1) Clarity (2) Flow (3) Polish

Lecture 42 Side By Side: Three Common Proofreading Upgrades + a Google Docs Skills Boost

Lecture 43 Side By Side: Let’s Practice Writing Titles Together

Lecture 44 Side By Side: Text Styles, Custom Colors, Rulers, and Bookmarks in Google Docs

Lecture 45 Side By Side: How to Use Headers, Footnotes, and Page Numbers in Google Docs

Lecture 46 Side By Side: How to Move, View Versions, Share, and Export Google Documents

Lecture 47 Remember: “Don’t Bury the _____”

Section 7: Let’s Write Five Pieces of Business Writing Together Step by Step

Lecture 48 Introducing the Three-step ADR Writing Method

Lecture 49 Example 1 (Sales Proposal): Creating the Outline for Your Proposal

Lecture 50 Example 1 (Sales Proposal): Writing the First Draft of Your Proposal

Lecture 51 Example 1 (Sales Proposal): Revising and Formatting Your Sales Proposal

Lecture 52 Example 2 (Data Report): Let’s Build the Outline for a Formal Report

Lecture 53 Example 2 (Data Report): Let’s Write and Format Our Data Report

Lecture 54 Example 2 (Data Report): Let’s Have a Friend Proofread the Data Report

Lecture 55 Example 3 (Online Article): Let’s Outline a Promotional Post Together

Lecture 56 Example 3 (Online Article): Let’s Write and Revise Our Promotional Piece

Lecture 57 Example 4 (Internal Proposal): Outlining an Internal Proposal or Recommendation

Lecture 58 Example 4 (Internal Proposal): Let’s Save Time by Dictating Our Memo

Lecture 59 Example 4 (Internal Proposal): Revising Our Internal Proposal

Lecture 60 Example 5 (Promotional Video Script): Write a Script for a Persuasive Video

Lecture 61 How to Earn Business Writing Skill Badges | Content Upgrade Journal

Communications professionals (e.g. marketers, investor relations, or PR specialists),Advertising specialists who need to write short and medium-form content,Grant writers and people specializing in non-profit writing,College and university students specializing in business-related areas,Management consultants responsible for writing reports,Executives needing to get projects approved or deliver internal reports,Government agencies who need to publish clear, error-free written content