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    3. Consumer Perception of Product Risks and Benefits [Repost]

    Consumer Perception of Product Risks and Benefits [Repost]

    Posted By: ChrisRedfield
    Date: 25 Dec 2018 13:57:14
    Consumer Perception of Product Risks and Benefits [Repost]

    Gerard Emilien, Rolf Weitkunat, Frank Lüdicke - Consumer Perception of Product Risks and Benefits
    Published: 2017-03-16 | ISBN: 3319505289, 3319844210 | PDF | 596 pages | 7.64 MB


    This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.

    No Other Mirrors, Please!

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