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    3. The DNA of Customer Experience: How Emotions Drive Value

    The DNA of Customer Experience: How Emotions Drive Value

    Posted By: ChrisRedfield
    Date: 2 Nov 2017 13:15:38
    The DNA of Customer Experience: How Emotions Drive Value

    C. Shaw - The DNA of Customer Experience: How Emotions Drive Value
    Published: 2007-05-10 | ISBN: 0230500005, 1349352373 | PDF | 186 pages | 1.95 MB


    As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.

    No Other Mirrors, Please!

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