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The Google Model: Managing Continuous Innovation in a Rapidly Changing World [Repost]
![The Google Model: Managing Continuous Innovation in a Rapidly Changing World [Repost]](https://pixhost.icu/avaxhome/2f/e6/0046e62f.jpg)
Annika Steiber - The Google Model: Managing Continuous Innovation in a Rapidly Changing World
Published: 2014-04-15 | ISBN: 3319042076, 331935356X | PDF | 125 pages | 1.32 MB
This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.