Specialization in Online Innovation Communities: Understand and Manage Specialized Members
Jan Bierwald - Specialization in Online Innovation Communities: Understand and Manage Specialized Members
Published: 2014-04-30 | ISBN: 3658053178 | PDF | 163 pages | 153 MB
Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today’s community management to improve the attracting, controlling and retaining of their members.
Contents
Online Innovation Communities
Factors Influencing Community Member Behavior
Community Members‘ Contribution Focus
Target Groups
Faculty and students in business administration with a focus on innovation management, organization, marketing, and entrepreneurship
Practitioners in the fields of Research & Development, and Marketing