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    3. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic

    Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic

    Posted By: arundhati
    Date: 15 Sep 2023 03:35:39
    Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic

    Timeka N. Tounsel, "Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic"
    English | ISBN: 1978829906 | 2022 | 182 pages | PDF | 1209 KB

    CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas.

    Beginning with the inception of the


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